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How do you calculate Conversion Rate Optimization

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No matter the business you are into, if you have a web presence and you value leads/sales from online platforms, conversion rate matters to you. Through this article series, we will be taking you through the basic principles behind conversion rate and how it could be made better.

Source: 
http://feeds.zyxware.com/~r/zyxware/~3/aestxqDb9tk/how-do-you-calculate-conversion-rate-optimization