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Personalization: The game changer in ecommerce

Personalization has become the game changer for ecommerce sites. It helps store owners to proactively engage with visitors and provide them what they want. Customers also expect e-commerce systems to provide them unique experiences based on their preferences. Studies prove that personalization has increased customer engagement and sales to a great extent.

Source: 
http://feeds.zyxware.com/~r/zyxware/~3/VnLX_9yvJfQ/personalization-the-game-changer-in-ecommerce