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Customer Data Platforms for Unified Customer View in Critical Decision-Making

Customers today display increasingly complex behavior and high expectations for impeccable product and service delivery in a competitive market landscape. Marketers require a first-hand comprehensive view of customer behavior to convey targeted marketing messages.

Source: 
http://feeds.zyxware.com/~r/zyxware/~3/1JZj9cldE-0/customer-data-platforms-for-unified-customer-view-in-critical-decision-making