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How financial services can serve their clients better through personalization

Businesses are increasingly accumulating digital consumer data from the multiple channels through which interactions occur. Personalization efforts can be made tangible, measurable benefits through this aggregated consumer data.

Source: 
http://feeds.zyxware.com/~r/zyxware/~3/lpeG4vUwiA0/how-financial-services-can-serve-their-clients-better-through-personalization